Dongfeng | KSA
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About Dongfeng

ALTAWKILAT is one of the largest Automotive companies with over 70 years of experience in serving customers in Saudi Arabia. It is part of Tawad Holding that has business interest in Automotive retailing, Car Rental and leasing, Consumer finance, Real Estate, Power generation, Heavy duty construction equipment and Auto Ancillaries.


To consistently be the customer’s preferred choice among the automotive retailer networks in the Kingdom of Saudi Arabia. This will be achieved by providing superior products and services to customers through continuous pursuit of operational excellence and close partnership with our suppliers.


Founding fathers of the company recognized trust, integrity and commitment as core values that define the philosophy of our service to customer. These values helped sustain growth in its business from a small beginning with 5 dealerships to over 34 dealerships across all regions of Saudi Arabia.

Human Capital:

ALTAWKILAT employs over 1800 staff with a special focus on Saudization. Specialized training programs such as I-CARE are implemented to maintain a high degree of customer care. A Centralized customer engagement center (CEC) manned by 100% Saudi staff manages all inbound and outbound communication using omni channel contact management technologies. CEC team are COPV certified (highest certification for contact center management team). The Customer engagement center is ranked by General Motor’s as one of the top engagement centers in the region.


With its headquarters in Jeddah, ALTAWKILAT has a total of 34 dealerships in Eastern, Central, Western, and Southern regions of Saudi Arabia. ALTAWKILAT also operates additional 40 service sites to maintain over 10,000 vehicles which are under the operation lease program with various companies such as Aramco, SCECO and Government departments.

Recognition & Awards:

Over the years, ALTAWKILAT has won numerous performance awards which are given to dealers who meet or exceed performance objectives and achieve highest service levels to customers.